Bud Light Platinum
TURN UP YOUR NIGHT
Every night has that “turn up” moment, as does every song. We created the “Turn Up Your Night” campaign to connect the millennial audience with Bud Light Platinum through EDM.
Each spot in this campaign debuted a hit song from a big EDM artist, showing that BLP & great music make a great night.
2014 Super Bowl Spot
Bud Light Platinum partnered with Grammy-winning artist Zedd to launch his new single, “Find You,” during the Super Bowl XLVIII.
Agency: Translation Director: Alan Bibby Editor: Arianna Tomasettig
DUELING DJs
Bud Light Platinum partnered with EDM artist Steve Aoki and several of his Dim Mak crew to showcase his song, “Boneless.”
Agency: Translation Director: Tristan Patterson Editor: Avi Oron