Agency: Y&R Director: Jake Sumner
UNION JACK SQUARE
The weekend of the Queen’s Diamond Jubilee Virgin Atlantic began a Twitter campaign to urge Mayor Bloomberg to rename Union Square into Union “Jack” Square.
We then took over the square with Palace Guards and asked people to do the impossible, to make our guards laugh. Ten pairs of tickets to London were given away to the funniest participants.
Creativity Pick of the Day. Covered by ABC Eyewitness News & Fox Wake Up Good Day
Agency: Y&R Director: Jake Sumner
