We celebrated a few dedicated fans with shoutouts on our social channels.
6th Champion Capsule
And then we took an in-game capsule and brought it to life, to reward the LCS fans.
We had Influencers help with the Giveaway
Agency: Madwell
SOCIAL ACTIVATION
League of Legends has 180 million active monthly users. It’s one of the biggest MOBA games in the world. And the professional stage for the game is the LCS (League Championship Series)– it’s their Super Bowl.
For the 2021 season, Verizon partnered with LCS to celebrate the fans. In a game where you choose a character from 5 Champions, we created a 6th Champion, you, the fan.
We celebrated a few dedicated fans with shoutouts on our social channels.
6th Champion Capsule
And then we took an in-game capsule and brought it to life, to reward the LCS fans.
We had Influencers help with the Giveaway
Agency: Madwell