Verizon Gaming: Lup Crates

First we teased the crates to DrLupo’s fanbase.

Then we teased the prizes inside the Lup Crate with a video mimicking the in-game feeling of finding a loot crate.

On the day of the giveaway, DrLupo teased the crates in his own voice.

Lupo streamed Apex Legends for 2 hours, asking Lupo trivia after each round. Fans that answered correctly in chat were entered into the Lup Crate sweepstakes. At the end of the stream, Lupo told fans where they could find one last crate, Verizon’s Twitter. The stream got over 53K views.

Agency: Madwell Director: Tom Lew Crate Design: Zoë van Dijk